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Research & Development

At the heart of our Research & Development lies our dedication to consistently enhancing the unique experiences of both Colour My Travel and Beyond Museums.


Guided by our guests' valuable feedback and needs, we are committed to leveraging cutting-edge technology and innovative solutions. This ensures that every walking tour and designed experience is continually refined, resulting in unforgettable, top-quality tourism products that truly resonate with our customers.


Our R&D bridges our guests' voices and the experiences we deliver, making us a truly responsive and dynamic player in the tourism industry.

The Review Analytics (REtics) project employs Artificial Intelligence to harness online reviews to offer tourism stakeholders insightful, data-driven tools for quality, sustainable tourism, emphasising underserved sectors like museums, tours, and public sites.


Museum Analytics (MAtics) is a research project that explores how data science and computer vision techniques can provide audience analytics in museums.  The project was funded through the Research Excellence Programme by the Malta Council for Science and Technology (MCST)

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